Reveal The Goddess In You

When viewing TV commercials (project (Without)), I was bothered with a specific scene in television commercials promoting hair removal products. I noticed that women who are shawing their legs in commercials with various products have already been depilated – so they are “removing non existing hair”.
I began to explore the history of hair removal and came to the conclusion: more skin than the woman was allowed to show in public, more hair had to be removed – face hair, armpit hair, leg hair and pubic hair – as if they need to receive physical punishment for not spending time behind closed doors as housewives.
The problem of non-existence as a socially acceptable natural phenomenon was realised in a short video entitled Reveal The Goddess In You. Video is a kind of collage that moves between two “realities” – one represents the world of commercials and other of one’s own bathroom where hair removal takes place.┬áVideo is pierced with ironic statements which are in fact transcripts taken directly from commercials.